FUNNY MARKETING OR FRIGHTENING MONSTROSITY?

>> Thursday, December 11, 2008

I can't quite seem to escape it...it has taken over the streets, the subway, buses, and even the pop machines here in Paris! It is something so strange and off-putting that I have been scarred for life. It catches me when I least expect it and makes me want to poke my eyes out with a fork! What, you ask, could possibly shock me so much, here in Paris, where sex shops and peep-shows are more common than pee in a pool?

Well, on the outside it seems like a fairly innocent concept. Orange juice+ animals= profit. But, somehow Orangina (yes, that is the name and before you ask it's pronounced Oran-geena), has taken these two things and mutated them into something so completely frightening!

WARNING: IF YOU HAVE ISSUES WITH ANTHROPOMORPHISM LOOK AWAY... SERIOUSLY!





This isn't the only one, there's a plethora of other animals that have been mutated into ridiculous humanoids. I really can't describe these adverts, here's a link to the rest of the posters that are currently all over everywhere here in Paris:
http://www.flickr.com/photos/18223959@N06/

If these aren't enough to make your eyes bleed, surely this commercial will have you shielding your peepers and screaming for your mommy! Check it out and then we'll discuss:
http://www.youtube.com/watch?v=ck14LKBI9GM

OK, so...now that you've taken a look, I would just like to point out a couple of things:

  • I understand that the French are very liberal in terms of sexuality but... Wow, I feel dirty.
  • Grizzly bears and giraffes in the same habitat, totally unrealistic. They need to get their facts straight.
  • Humanoid animal strippers are not OK, especially flamingo ones!
  • The octopus was completely unnecessary.
  • The zebras and the bottles and the bunny was just plain wrong!
  • Flashdance shout out, really?
  • One would think that mixing fur and sticky fruit juice is just asking for trouble.
  • I will admit that the transvestite peacocks are kind of fierce!
  • A chameleon and a flower, impossible!
  • To use the words of the hilarious Liz Lemon: "I do not want to go to there."
  • NEVER, I repeat NEVER, take orange juice to the zoo!
There has been some controversy over the campaign here in Europe and the UK. Considering that the drink is aimed at young people, some children's groups are outraged at the blatant sexual innuendos in the commercial. Many equal rights groups are equally incensed by the ads, claiming the commercial showing female animals catering to male ones is sexist. The company that owns Orangina, the Dr. Pepper Snapple Group, stated that the ads, done by Paris agency FFL, were based on the theme of pulpeuse (which in French means "containing pulp" as well as "sexy"). They also said that the ad tested well across all demographics and apparently the French Advertising Agency doesn't have a problem with them because the humanoid bear with a loincloth in our metro is still creeping me out on a daily basis!

So, what do you guys think? Funny marketing, or frightening monstrosity?

1 comments:

chauve pere fermier December 12, 2008 at 6:02 AM  

It's hard to believe that these adds actually exist in todays society. It would be interesting to see who was included in the test group that thought these adds were OK. Kind of freeky.

living in Paris

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